AirTag in the News: NYPD Recommends, Apple and Google Propose Industry Tracking Standard - TidBITS (2024)

The New York Police Department produced a video to accompany a recent announcement: stick an AirTag in your car to help with recovery in the event of theft. In conjunction with the NYPD’s announcement, New York City Mayor Eric Adams said a nonprofit had donated 500 AirTags to give away to NYC residents. Adams even held up a boxed AirTag, effectively giving Apple an endorsem*nt and free advertising.

On the flip side of that news was a press release from Apple and Google about an industry standard the two companies jointly drafted to provide consistent presence-alerting behavior for tracking devices made by any company. This would include freestanding trackers like the AirTag, Samsung’s SmartTag, and a reported upcoming Google competitor, not to mention devices with less-comprehensive tracking coverage from Cube, Chipolo, and Tile. The standard would require compatible alerts, movement sensors, and identification across ecosystems, making it far easier for someone to detect unwanted tracking.

These two stories represent the tension inherent in ubiquitous, hard-to-detect tracking devices. On the one hand, they’re a powerful tool to enable the recovery of stolen items (or find lost objects, which is Apple’s primary goal for the AirTag). On the other hand, they’re the easiest method in human history to track someone’s whereabouts surreptitiously down to the minute. Any device that simplifies finding your own stuff will always have the effect of reducing other people’s privacy and increasing their risk; limiting tracking capabilities to reduce stalking also lessens the utility for item recovery.

Let’s look at these announcements.

Hill Street Bluetooths

While many statements made by politicians, retail stores, and police departments about rises in crime are overstated or simply inaccurate, it’s true that car theft is way, way up in most American cities—in some cases, two to four times higher in 2022 compared with the immediately preceding years!

It’s not that criminal masterminds suddenly decided stealing cars was in. Rather, models of Hyundai Motor Group’s Kia and Hyundai—about a decade of the former’s models and six years of the latter’s—have an extraordinarily easy-to-exploit flaw that went viral in mid-2022. Yes, it spread widely on social media. It can reportedly take a minute or less to drive off in one of the vulnerable models. Over eight million cars are affected. Hyundai took until February 2023 to release a software fix—one that must be installed at a dealer—that makes those models vastly harder to hijack.

This context is important for why the NYPD is suddenly pushing the AirTag. Near the end of 2022, the NYPD said nearly 13,000 cars had been stolen in New York City so far that year—32% more than in 2021. There are about 2 million registered cars in the five boroughs, so as many as 1 in 150 are being ripped off.

If this increase in theft could be attributed to organized crime, AirTags likely wouldn’t help. Professional thieves know to look for trackers and crush or toss them. They also find and remove sophisticated ones with GPS and cellular connections that can plug into a car’s diagnostic port or have their own battery. With an iPhone, Apple’s Android tracking app, or more sophisticated Bluetooth scanning apps, a thief who cares that they’re being tracked can find and disable the tracker. (This doesn’t include cars with embedded tracking and cellular systems; I expect those are more generally avoided and better at immobilizing the car when stolen.)

All reports indicate that a significant portion of the jump in thefts is due to opportunity. Somebody watches a YouTube or TikTok video and sees how easy it is to steal one of the vulnerable models. They lack the impulse control and self-preservation that keeps most people from committing crimes, and off they go.

A case in point: our older car was stolen several years ago. We thought it was gone for good until it was found several weeks later, unlocked and full of trash, in a supermarket parking lot. The thieves stole it and abandoned it as casually as though they were taking a bus. Had we had a tracker, we likely could have found it right away! (Our insurer paid generously to get it towed and repaired.)

Even so, Apple designed the AirTag to help find your lost items, not assist in theft recovery, so significant limitations remain in the NYPD’s message:

  • Can’t share the live location: You must either ride with the police (unlikely), give them your unlocked iPhone (a bad idea), or relay the location to them. The NYPD video seems to show live updates. It’s much more likely that if you can tell the police where the car is parked, they’ll pursue tracking it down.
  • Multiple owners: If multiple people use the same car at different times, such as in a family or business, a single AirTag allows only the associated owner’s Find My apps to provide location information. Apple doesn’t offer any sharing method within a family, either.
  • Lack of interest by police: Despite the NYPD promoting the AirTag as a way to help recover stolen cars, many police departments have dramatically dropped the priority of these cases. See this, this, this, this, and similar articles.

Regardless, if you live in a city suffering from increased auto theft, putting an AirTag or third-party Find My tracker in your vehicles is likely worth the minimal investment. If you drive the same car as other people, one of you will have to be “it.” Everyone else will receive notifications whenever they drive the car or are a passenger without the paired owner in it. Apple gives you the option to mute alerts indefinitely in those cases. Find a hidden place to put the tag other than the glovebox.

Let’s not disregard bikes, too, which can easily cost thousands of dollars. Bike thefts increased dramatically for a time when bikes were scarce and prices sky-high. Those have tapered off but remain a constant burr in bikers’ saddles. You can stick an AirTag in a bag, but there are better options:

  • TagVault: Bike: Elevation Lab makes several kinds of AirTag cases. The TagVault: Bike ($19.95) is waterproof and screws into a standard water-bottle cage mount. I reviewed it for Macworld.
  • Knog Scout: A unique third-party Find My item, the Knog Scout ($59.95) offers two distinct kinds of protection. You can set a motion alarm over Bluetooth using its app and then enable or disable it while within range. For broader tracking, the Scout also supports the Find My network. It’s also rechargeable via USB-C without unmounting. See my full review.
  • VanMoof bikes: Only one e-bike maker has integrated Find My tracking into its bikes so far. VanMoof includes tracking in some of its models.

A Standard to Protect against Unwanted Tracking

In an acknowledgment that tracking technology can be used for stalking, Apple and Google released a draft of a proposed industry specification via the well-accepted Internet Engineering Task Force (IETF) process. With the blunt title “Detecting Unwanted Location Trackers,” the spec stakes out the problem territory in a technical way and suggests how to provide significant minimum rules that all devices complying with the standard would have to support.

The spec largely matches Apple’s implementation of anti-tracking elements in the Find My network, though the document contains more explicit detail about how this information must be encoded. In particular, the standard describes all the conditions in which a tracker is separated from the tracker’s owner, as defined as a device in the iCloud set for a single Apple ID connected to the iPhone or iPad with which an AirTag or Find My item was initially paired.

Apple’s initial AirTag capabilities didn’t account for all the ways in which unwanted tracking could occur and allowed various opportunities in which a determined party could keep tabs on someone without their knowledge. After some furor (see “Apple Explains How It Will Address AirTag Privacy Issues,” 12 February 2022), Apple made a few tweaks that were considered improvements by groups that help victims of domestic violence and other kinds of stalking, such as the National Network to End Domestic Violence. However, Apple’s changes weren’t sufficient for these and other organizations advocating for personal privacy.

The protections Apple currently offers are:

  • If you have an iPhone or iPad that’s consistently relaying information about a nearby Find My item that moves with it, your device will display an alert and provide information about how you can cause it to play a sound; you can use Precision Finding to locate it if it’s an AirTag and you have an iPhone with an ultra-wideband radio. Once found, you can bring it near an iPhone or Android phone with NFC to reveal limited details about the owner and get instructions on how to turn it off or remove its battery.
  • If a Find My item is separated from its owner and moved, it makes a loud noise. To avoid letting a stalker predict when the sound might be made, Apple picks a random interval between 8 and 24 hours before it first makes a noise. (If the tracker remains fixed in place, it remains silent because the owner would have had to be near when it was put there—though that means the owner might then know the item hadn’t moved.)
  • Apple doesn’t provide movement alerts. You can check an AirTag at any time through a native Find My app (not via the site), but you are never alerted to movement. This frustrates some people who want Find My to work like a movement detector that would alert you if your car or bike were in the process of being stolen.

(You can read more about these protections in “When You’re Told an AirTag Is Moving with You” (4 June 2021); about AirTag use cases in “13 AirTag Tracking Scenarios” (13 May 2021); and some early, seemingly overstated panic about AirTags in “AirTags: Hidden Stalking Menace or Latest Overblown Urban Myth?” (11 January 2022). I’ve also written an entire book on AirTags and the Find My app and ecosystem, Take Control of Find My and AirTags.)

The most significant gap in those protections afflicts non-Apple users, who would only find out if a tracker moved with them when it played a sound. And it’s possible to remove the sound-generating part of an AirTag using instructions easily found online.

An Android owner could install Apple’s Tracker Detect app, but they must manually use it to identify a Find My item traveling with them. Likewise, those using trackers from other companies, currently more limited in reach, must have a compatible app or hardware. (When AirTags were launched, Tile offered no method by which people could become aware of nearby Tile trackers; the company added the feature in March 2022.)

The Apple/Google proposal aims to counter this lack of discoverability. Its goal is to make all platforms and tracking devices compatible with each other for the purposes of discovery. As long as you or anyone around is carrying an Apple or Android-based mobile device, all trackers should produce alerts about their presence and let you take action.

The draft standard defines minimum requirements for devices that, one hopes, will become branded and certified in some way. Failing that, reviewers will ostensibly call out devices that fail to conform. I know I will!

In general, the proposal is pushing capabilities that will let any hardware device that can detect any kind of tracker via Bluetooth detect all of them. It requires trackers to produce sound at least to a standard-defined loudness, a discoverer to be able to trigger that sound and have it play for at least 5 seconds, and all trackers to have a method to be disabled, even if it’s more involved than removing a battery. For instance, a Chipolo CARD Spot, which has an integral battery, already offers such an alternate method for disabling the tracker: instructions tell you to hold a button on the card for 30 seconds until you hear it start beeping and then release the button after the tenth beep.

The standard also specifies that all items must incorporate serial numbers. During pairing, makers must offer a registry process that associates the serial number with the owner’s phone number and email address. However, the spec has no requirement for validating the number and address, a task seemingly left up to the device makers. The registry information remains in the hands of the maker unless requested by law enforcement. (Note the spec says “request,” not “warrant” or another requirement with a higher burden of proof, providing a privacy and safety tradeoff for those who use these devices for legitimate purposes.) In any app that can detect standard trackers, a person finding it will be able to view the serial number and small portions of the phone number and email address, such as (***) ***-5555 and b********@i*****.com.

The spec explains why the phone number and email address should be displayed like this in straightforward terms:

In many circ*mstances when unwanted tracking occurs, the individual being tracked knows the owner of the location-tracker. By allowing the retrieval of an obfuscated email or phone number when in possession of the accessory…this provides the potential victim with some level of information on the owner, while balancing the privacy of accessory owners in the arbitrary situations where they have separated from those accessories.

In other words, in circ*mstances that involve intimate partners, acquaintance stalking, and similar scenarios, the victim will likely be able to identify the perpetrator with a few digits or letters, making it easier to obtain legal, law enforcement, and court help.

I should note that Apple’s other trackable devices—everything from the AirPods to a MacBook Pro—currently have fewer protections than Find My items: they don’t bleep or bloop or send alerts in the above cases. This is likely because they’re generally larger, much more expensive, and have short battery lives. Apple’s AirPods and Beats earbuds are probably the smallest items that can be tracked via the Find My network, and they might be able to send tracking signals for only a few weeks. Go up in size to an iPhone, iPad, or Mac, and you’re looking at battery life ranging from a few days to a week or two. In comparison, an AirTag and similar compact device can track for 6 to 12 months before its lithium-ion cell battery dies. The persistence and ease of hiding make the difference.

The draft proposal incorporates some of these bigger devices by dividing tracking into two categories: “small and not easily discoverable” (an AirTag or AirPods) and larger and “easily discoverable” (a bicycle or MacBook Pro). To fit into that latter category, a tracker’s enclosing hardware must fit any of the following criteria:

  • One dimension: Larger than about a foot (30 cm) in any dimension, like a cane with an embedded tracker
  • Two dimensions: Larger than about 7 by 5 inches (18 by 13 cm), covering some iPads, but not any smartphones
  • Three dimensions: Larger than about 15 cubic inches (250 cm3) or with equal square faces a 2.5-inch cube—including the iPad Pro 11-inch and 12.9-inch models and any laptop

For devices that aren’t easily discoverable, the document says best practices are required; for larger items, they’re recommended but not required.

The draft omits any discussion of appropriate ways to share access to trackers among individuals. That could be mediated from the standpoint of avoiding stalking: consensual sharing doesn’t decrease privacy and would allow something like a shared car or bike to be beneficially tracked by all who use it.

Parties that were previously highly critical of the AirTag protections responded extremely positively to the Apple/Google announcement. The National Network to End Domestic Violence and the Center for Democracy & Technology released a joint statement in which the CDT’s head, Alexandra Reeve Givens, said, “A key element to reducing misuse is a universal, platform-level solution that is able to detect trackers made by different companies on the variety of smartphones that people use every day.”

Apple and Google’s press release stated, “Samsung, Tile, Chipolo, eufy Security, and Pebblebee have expressed support for the draft specification.” However, only Pebblebee acknowledged the announcement, linking to it from its press page. Tile hasn’t updated its press page since January 2022.

Because Apple and Google are backing this spec, it will likely reach fruition quickly. From what I can tell after reading the draft, some existing devices—almost certainly all AirTags—could be updated to be compliant through firmware updates. Other product lines will require new hardware.

Apple and Google could also add app store requirements for apps that work with physical tracking devices, requiring that the devices comply with these new guidelines. Apple already requires all third-party Find My items to conform with Apple’s rules.

A broader adoption of interoperable, discoverable tracking standards could let society enjoy the benefits of tracking devices while reducing the likelihood of abuse—or at least making it far more likely that any antisocial uses are discovered quickly.

AirTag in the News: NYPD Recommends, Apple and Google Propose Industry Tracking Standard - TidBITS (2024)


Can AirTags prevent car theft? ›

An AirTag is a small tracking device that emits a Bluetooth signal to notify the owner of its location. Drivers will be able to hide the AirTags in their cars to evade being spotted by would-be thieves. If a vehicle is stolen, the owner can notify the NYPD, and the police department can track the vehicle.

Can I use AirTag to track my child? ›

You can use Apple AirTag to track your child, but we don't recommend it as an “everyday wear” tracker.

How far does the AirTag work? ›

An AirTag uses Bluetooth to connect to an iPhone during the initial setup process, and an iPhone needs to be within a range of 33 feet to connect to any Bluetooth device, according to Apple. Therefore, and regardless of the actual range of an AirTag, the operating distance is 10 meters.

What to do if an AirTag is detected near me? ›

  1. Tap the alert.
  2. Tap Continue, then tap Find Nearby.
  3. Follow the onscreen instructions and move around the space until your iPhone connects to the unknown AirTag.
  4. Your iPhone displays the distance and direction to the unknown AirTag. ...
  5. When you're done, tap the Done button .
Apr 6, 2023

Can AirTags track vehicles? ›

When it comes to GPS tracker for car, AirTags are not compatible at all. Tracking a car is entirely different from tracking lost things around your house or neighborhood. Car moves fast and keeps on moving but your AirTags will take a considerable amount of time to update the location.

Can AirTags go through security? ›

The Federal Aviation Administration has even ruled that having an AirTag in your luggage is permitted and, in fact, not a safety hazard. The devices only contain 0.1 grams of lithium, which falls below the FAA's limit.

Can my family see my AirTag location? ›

AirTag is an exclusive device that only one phone can track. So, no, nobody else can use your AirTag.

Can I put a tracker on my child without them knowing? ›

Yes, you can see everything on your child's phone without them knowing. You need to monitor their phone discreetly with a phone monitoring app. However, not all monitoring apps are discreet and invisible. Hence, you should use an app like AirDroid Parental Monitoring app that works in stealth mode.

Can I track an AirTag in another state? ›

Yes, AirTags work from anywhere in the world as long as it has Bluetooth signal and a nearby Apple device in the Find My network.

Does AirTag have GPS? ›

An AirTag does not use GPS and therefore does not contain a GPS tracking system. But, if you question “Are Apple AirTags GPS or Bluetooth, ” these Bluetooth key finders use a network of 1.8 billion iPhones, iPads, Apple Watches and Macs.

How often do AirTags need to be charged? ›

There is no need or way to charge an AirTag because Apple designed them with user replaceable CR2032 batteries.

What to do if a random AirTag is following you? ›

If you do find an unknown AirTag tracking you, you should turn it over to the police. Apple says “If an AirTag, set of AirPods, or Find My network accessory is discovered to be unlawfully tracking a person, law enforcement can request any available information from Apple to support their investigation.”

Who can see my AirTag? ›

Though someone else won't be able to track your AirTag, they can hear it if it's separated from you and moving, and they can see any contact information you choose to include if the finder uses NFC.

Can I use Apple AirTag to track my luggage? ›

When it's time to hit the friendly skies for a flight, there's one must-have accessory you might not have thought about: Apple's AirTag. Even though the trackers are best known for keeping tabs on everyday items like your keys, the technology can also help you make sure your luggage gets to its final location.

Can AirTags track without wifi? ›

Airtags can work without Wi-Fi using Bluetooth Low Energy(BLE) technology. AirTags use Apple's Find My network, which is a crowdsourced network of millions of iPhones, iPads, and Macs.

Where do you put AirTag on luggage? ›

An Apple AirTag will help you keep track of important items, including your luggage. Stick one inside your suitcase, within a pocket or encased in a key chain.

Can AirTag connect to two phones? ›

Can I add an AirTag to two separate phones? Unfortunately, no. AirTags are exclusively linked to the Apple ID they are added to, so to add an AirTag to a different phone with a different Apple ID, you'd need to remove it from the previous iPhone.

Can 2 phones track 1 AirTag? ›

However, an AirTag can only be linked to one Apple ID at a time, which means that family members can't view its location in the Find My app. That said, it is possible to track the same AirTag from a second iPhone, provided that it's also signed in to with the same Apple ID.

How do I know if someone is tracking me? ›

Look for these common signs that your device is being monitored or may be hacked by spyware.
  • Increased data usage. ...
  • Charged battery drains rapidly. ...
  • New, unknown apps on your device. ...
  • Phone works slower than usual. ...
  • Phone freezes or abruptly turns off. ...
  • Background noises in calls. ...
  • Battery runs hot. ...
  • Coded text messages.
Feb 10, 2022

How do I know if someone put an AirTag in my car? ›

If someone happens to put an Apple AirTag in your car or on your person, your iPhone will let you know. A push notification will alert you that an “AirTag is found moving with you.” When you tap the notification, a map will appear, and you can see when the AirTag was first detected traveling with you.

Can someone put a tracker on your phone without your knowledge? ›

Regardless of whether you use an iPhone or an Android smartphone, it is possible for someone to install spyware onto your phone that secretly tracks and reports on your activity. It's even possible for someone to monitor your cell phone's activity without ever even touching it.

Can you install a tracker on someones phone without them knowing? ›

With Cocospy, you get a phone tracking app that will track an Android or iOS device without the knowledge of the device owner. Cocospy is able to do so because of its powerful stealth mode, which lends you 100% invisibility to snoop in and track cell phone activity without suspicion.

Can someone put a tracker on you without you knowing? ›

It is an offense for a person to knowingly install, conceal, or otherwise place or use an electronic tracking device in or on a motor vehicle without the consent of the operator and all occupants of the vehicle for the purpose of monitoring or following the operator, occupant, or occupants of the vehicle.

Does AirTag record audio? ›

No, Airtags cannot hear you because they are tracking devices. Although they have microphones and speakers within their bodies, they will never listen to your conversations or record them. However, they can produce sounds. They can use Bluetooth signals to pinpoint lost items on the 'Find My' App and locate lost items.

Do AirTags have a monthly fee? ›

Bluetooth trackers always cost less than GPS trackers anyway, but AirTags go a step further with no monthly fees, period.

How long do AirTags last on low battery? ›

An AirTag will last about one year to eighteen months on a single CR2032 battery. When they are close to running out of juice, you will get a notification on your phone telling you to replace the battery.

How long does an AirTag last on a single charge? ›

An AirTag battery will last for about a year, and your iPhone will warn you when that battery is low. But if that notification is all you rely on, you can see there might be problems.

Should I call the police if an AirTag is following me? ›

How can I protect myself from being tracked by AirTags? If you believe your safety is at risk, Apple advises you to contact your local law enforcement.

How long does it take for an AirTag to notify you? ›

There's a sound which goes off between 8 to 24 hours after an AirTag has been separated from its owner.

Where is the best place to put an AirTag in a car? ›

The best place to put an AirTag in the car is to hide it concealed within the car, including in the glove box and in a compartment in the boot.

Do AirTags work with RFID blocking? ›

RFID blocking wallets will not prevent your AirTag from working. There are a few reasons for this: AirTags use two types of technology: Bluetooth and ultra-wideband (UWB). RFID blockers are not designed to stop UWB signals, so AirTags can still access networks using UWB.

Do AirTags stop tracking? ›

AirTags are Always ON and Always Sending Out EMF Radiation And Always Tracking. Put Them In A Faraday Bag To Stop EMF And Tracking When You're Not Using Them. Once you turn on Air Tags and pair them with your phone or your phone or Mac device via Bluetooth the Airtag is always on.

Do AirTags affect car keys? ›

AirTag Key Fob Interference Issues

Some car keys are more affected than others. That's because it all depends on the frequency used by the fob when it communicates with the vehicle. If it's in the same spectrum with the AirTag antenna your car key might not be detected by the car.

Can I use an AirTag to track my boyfriend? ›

AirTag, AirPods and other Find My network accessories include features to guard against unwanted tracking. They should not be used to track people, and should not be used to track property that does not belong to you.

How do I find hidden AirTags? ›

If you have an Android phone, you can check to see if there is an AirTag near you with the Apple TrackerDetect app. This app should run on most Android devices and scans the area around you for nearby AirTags.

Can AirTags track everywhere? ›

Yes, you can locate an AirTag that's hundreds of miles away or even internationally, providing it is within Bluetooth range of someone's iPhone. If you leave an AirTag in a coffee shop on the other side of the world, you'll still be able to see it because it's close to so many other people's iPhones.

Can my phone detect other AirTags? ›

Unlike the security features available for the iPhone, the Android app does not automatically look for unknown AirTags. Users must initiate the scan.

How do I block the AirTag signal? ›

If you find an AirTag on you, you can easily disable it to stop sharing your location by twisting counter-clockwise on the back by the Apple logo and taking the battery out. The person on the other end will no longer be able to see your location.

Where do car thieves hide AirTags? ›

Criminals can place them inside your car's trailer hitch, the gas tank or in the front grill of your vehicle. Thieves will then use them to track you using a paired iPhone.

Are AirTags affected by magnets? ›

A little magnet on the back of an AirTag stops it from moving around or getting shaken out of a suitcase that hasn't got any little pockets on the inside.

Do I need AirTags for my luggage? ›

Travel experts increasingly recommend following Campbell's advice and putting Apple AirTags, Tiles, or other electronic tracking devices in their bags – especially checked luggage – before they head to the airport.


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